Colleges and universities are struggling with increased demands from students, parents, taxpayers and legislators. These stakeholders demand assurances that institutions are providing students with experiences that prepare them to find good jobs and fulfilling lives after graduation.

Much like businesses have come to rely on third-party accounting firms to audit their financial health, college and university presidents and boards have come to rely on Gallup -- the world's most trusted research organization -- to measure the vital outcomes that affect the lives of their graduates. Gallup does more than collect data on graduates' household or personal income. Gallup measure graduates' employment, professions, workplace engagement and well-being and then connect these outcomes with key student experiences to help institutions create a rigorous process for continuous improvement.

Gallup provides custom analysis and reporting to colleges and universities with the unique ability to benchmark against a nationally representative study of 75,000 college graduates known as the Strada-Gallup Alumni Survey, formerly the Gallup-Purdue Index. Institutions can compare their graduates against select cohorts, such as Carnegie Classifications, athletic divisions or against other institutions in their state. Gallup also provides in-depth qualitative interviews with alumni.

Measuring and reporting outcomes is becoming an expected responsibility for colleges and universities to ensure they are living up to the ideals embodied in their mission statements. The Strada-Gallup Alumni Survey enables institutions to understand whether their alumni are engaged in their work, thriving in various aspects of their well-being, and how they rate their undergraduate experiences and their attachment to their college or university following graduation. The ultimate measure of an institution's success is whether its alumni succeed in work and life.

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