Strada-Gallup Education Consumer Insights
The nation's largest data set of consumer insights on pathways from education to employment.
Why Higher Ed?
Strada and Gallup Examine Consumers' Top Motives for Choosing Their Educational Pathways
Listening to Education Consumers
While there is no lack of data collected about postsecondary education, the consumer perspective is surprisingly absent. Yet in virtually every other industry, consumer research has ignited innovation, increased satisfaction and improved outcomes.
The purpose of Strada-Gallup Education Consumer Insights is to listen to and empower the voice of the consumer to strengthen education to employment pathways for all Americans. Working with institutions, employers, students and government leaders, we believe the insights gathered from this partnership can shape the future of the postsecondary education experience and lead more Americans to realize their purpose and potential through meaningful careers and fulfilling lives.
Be among the first to get the latest findings from our groundbreaking research, which captures first-of-their-kind insights from education consumers at every attainment level about their education paths and experiences.
51% of U.S. adults would change at least one aspect of their higher education.
83% of college attendees rate work-based sources of advice as most helpful, yet only 20% say they received advice from work-based sources.
Only 34% of current college students feel prepared to enter the job market and just over half (53%) believe their major will lead to a good job.
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Finding a Path that Works for Consumers
Half of College Students Say Their Major Leads to a Good Job
Fifty-three percent of college students express high confidence that their major will lead to a good job. However, students who say faculty initiated conversations with them about career options have higher levels of confidence.
Internships Help Community College Grads' Job Prospects
Associate degree students with internships related to their studies are much more likely than those without such internships to have had a good job prospect immediately upon graduation.
Colleges: Learning Organizations That Aren't Learning
Colleges are supposed to be learning organizations. But their staff and faculty rank lower than other U.S. employees do in measures of learning and growth.
What Gallup Learned About Higher Education in 2017
Gallup's research on higher education in 2017 illuminated the serious issues facing U.S. colleges and universities.
Strada Education Network and Gallup are pleased to have support and guidance from a number of recognized higher education, policy and employer partners through our Education Consumer Pulse Advisory Committee. Members of the committee include the following:
- Molly Broad, President, American Council on Education
- Michelle Cooper, President, Institute for Higher Education Policy
- Michael Crow, President, Arizona State University
- Glenn DuBois, Chancellor, Virginia Community College System
- John Engler, former governor of Michigan; Former President, Business Roundtable
- Lucia Folk, Vice President of Public Affairs, Country Music Television
- Martha Kanter, Executive Director, College Promise Campaign; Senior Fellow, Steinhardt Institute for Higher Education Policy at New York University
- Les Lenkowsky, Special Counsellor to the Dean, Lilly School of Philanthropy, IUPUI
- Teresa Lubbers, Commissioner, Indiana Commission for Higher Education
- Tom Luna, Senior Vice President and Chief Government Relations Officer, Project Lead the Way
- Jack Markell, former governor of Delaware
- Wes Moore, Founder and CEO, BridgeEdU
- Marc Morial, President, National Urban League
- Beverly Perdue, former governor of North Carolina
- David Soo, Senior Policy Advisor, U.S. Department of Education
- Johnny Taylor, President and CEO, SHRM
- Victoria Vasques, CEO, Tribal Tech
- Ben Wallerstein, CEO and Co-Founder, Whiteboard Advisors
- Grover "Russ" Whitehurst, Senior Fellow, Brookings Institution
"Consumer insights, when used effectively, have proven to be the key to innovation and success in nearly every industry. It's time we listen to education consumers to drive the innovation needed in higher education."
-Bill Hansen, Strada Education Network President and CEO