Education Consumer Pulse
The Education Consumer Pulse (ECP) is a groundbreaking research platform from Gallup and Strada Education Network that will create the most extensive set of education consumer insights to date.
Over the next three years, the ECP will provide regular insights from current, past and prospective education consumers about some of the most pressing issues facing postsecondary learning today. By listening to and empowering the voice of education consumers, the ECP can serve as a catalyst for deeper exploration and application of these consumer insights to help shape the future of postsecondary education.
Major Influence: Where Students Get Valued Advice on What to Study in College
Gallup and Strada Shed Light on Influencers of Education Decisions
About the Education Consumer Pulse
While there is no lack of data collected about postsecondary education, the consumer perspective is surprisingly absent. Yet in virtually every other industry, consumer research has ignited innovation, increased satisfaction and improved outcomes.
The purpose of the Education Consumer Pulse is to discover and empower the voice of the consumer to help each generation of U.S. adults achieve their lifelong education, training, career and life goals. Working with postsecondary leaders, we believe the insights gathered can shape the future of the postsecondary education experience.
Be among the first to get the latest findings from the groundbreaking Education Consumer Pulse, which captures first-of-their-kind insights from education consumers about their education paths and experiences.
Many U.S. adults would change one major aspect of their higher education experience.
This includes changes in their major, degree or institution.
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Finding a Path that Works for Consumers
Who Advises Vocational Students About Their Major?
U.S. adults who attend technical or vocational programs are most likely to say they received advice on their field of study from informal social networks, with a high percentage (86%) saying this guidance was helpful.
College Students Look to Social Network for Advice on Major
U.S. adults who attended college are most likely to say they received advice about their major from friends and family. But advice from employers, coworkers and experts in a field is viewed as most helpful.
Higher Education: Drop the Term 'Liberal Arts'
"Liberal" is politically charged, and "arts" has a negative connotation regarding improving graduates' job prospects.
Why Are Republicans Down on Higher Ed?
Republicans are less confident than Democrats in U.S. colleges and universities. These attitudes appear to stem from Republican views that colleges are too political and agenda-driven.
Americans reveal their thoughts on their educational path through the Education Consumer Pulse. Below are some of the questions Gallup and Strada Education Network ask each adult:
- If you had to do it over again, would you still choose the same major, institution and degree?
- From what resources or people did you receive advice about your major?
- Was your coursework relevant to your career?
- Do you feel as if you NEED to obtain additional education in order to advance in your current career?
- Why did you not complete your degree program? Or what is the main reason you took college courses but did not complete a degree?
- If you had the opportunity to do so, how helpful in advancing your career would it be to obtain an additional education credential?
"Consumer insights, when used effectively, have proven to be the key to innovation and success in nearly every industry. It's time we listen to education consumers to drive the innovation needed in higher education."
-Bill Hansen, Strada Education Network President and CEO