Education Consumer Pulse

The Education Consumer Pulse (ECP) is a groundbreaking research platform from Gallup and Strada Education Network that will create the most extensive set of education consumer insights to date.

Over the next three years, the ECP will provide regular insights from current, past and prospective education consumers about some of the most pressing issues facing postsecondary learning today. By listening to and empowering the voice of education consumers, the ECP can serve as a catalyst for deeper exploration and application of these consumer insights to help shape the future of postsecondary education.

Featured Report

Major Influence: Where Students Get Valued Advice on What to Study in College

Gallup and Strada Shed Light on Influencers of Education Decisions

Be on the cutting edge of higher education developments with the complimentary Gallup Higher Education Insiders' Briefing newsletter.

Our quarterly briefing provides tips and updates on Gallup's latest findings, insights and projects aimed at improving students' success in college and graduates' success in their careers.

Subscribe to get the latest updates from the Education Consumer Pulse.

Finding a Path that Works for Consumers

For the 20 million Americans investing billions of dollars annually in postsecondary education, the Education Consumer Pulse provides relevant insights into what paid off for other adults with similar goals or backgrounds.


Who Advises Vocational Students About Their Major?

Gallup-Strada Education Network

U.S. adults who attend technical or vocational programs are most likely to say they received advice on their field of study from informal social networks, with a high percentage (86%) saying this guidance was helpful.


College Students Look to Social Network for Advice on Major

Zac Auter

U.S. adults who attended college are most likely to say they received advice about their major from friends and family. But advice from employers, coworkers and experts in a field is viewed as most helpful.

The Gallup Blog

Higher Education: Drop the Term 'Liberal Arts'

Brandon Busteed

"Liberal" is politically charged, and "arts" has a negative connotation regarding improving graduates' job prospects.


Why Are Republicans Down on Higher Ed?

by Frank Newport and Brandon Busteed

Republicans are less confident than Democrats in U.S. colleges and universities. These attitudes appear to stem from Republican views that colleges are too political and agenda-driven.

Americans reveal their thoughts on their educational path through the Education Consumer Pulse. Below are some of the questions Gallup and Strada Education Network ask each adult:

  • If you had to do it over again, would you still choose the same major, institution and degree?
  • From what resources or people did you receive advice about your major?
  • Was your coursework relevant to your career?
  • Do you feel as if you NEED to obtain additional education in order to advance in your current career?
  • Why did you not complete your degree program? Or what is the main reason you took college courses but did not complete a degree?
  • If you had the opportunity to do so, how helpful in advancing your career would it be to obtain an additional education credential?

"Consumer insights, when used effectively, have proven to be the key to innovation and success in nearly every industry. It's time we listen to education consumers to drive the innovation needed in higher education."
-Bill Hansen, Strada Education Network President and CEO

Subscribe to Get the Latest Insights From the Education Consumer Pulse.

To be among the first to learn more about Gallup and Strada Education Network, please fill out the form below. Someone from either company will receive this information and may contact you via email or phone about your interest in this topic and other Gallup products and services.


By clicking the button below, you consent to having your information processed, transferred, and possibly stored on servers that reside in the United States.